

The problem is that wotc really didn’t want to raise prices past $3.99. Pack prices hit $3.99 in 2006, and stayed there for nearly 20 years. They raised distributor prices in 2015 without changing MSRP, and then got rid of MSRP (and raised prices again) in 2019.
A pack of Alpha, a pack of Urza’s Saga, and a pack of Khans of Tarkir all have roughly the same inflation adjusted retail price: ~$5.50 in 2025 dollars, which is conveniently the current MSRP for Magic IP sets.
For whatever reason, they’ve found all sorts of excuses for the price increases (all of which they actually control) but never blamed inflation, even though that’s actually a reasonable explanation.
Don’t copy that floppy!
I think the generational shift was mostly that the previous generation just didn’t have or use computers at home, and suddenly they were everywhere. Most households just didn’t have a computer until the late 90s or early 00s. By then, floppies were on their way out, and burning CDs was all the rage.