

Once people come around to it being reddit but the accounts look and feel more like email, it’s going to take off (or continue to). It’s not such a great feat that it’ll be insurmountable for average internet users.
Ultimately, if the content is here, people will follow.
I can’t speak to long term, but I just registered my first domain through them yesterday and it seemed fine. Better than other small services I’ve used in the past, for sure.