Why does this whole article feel like an advertisement?

Yep, capitalist greed ruins everything. Which is why distributed networks run by the community are our best hope for the future.

Those fuckers would try to ruin this too, by bot attacks, by trying to cut deals with some of the admins or by running their own versions of Lemmy/Mastadon.

We as a community will have to handle whatever comes next.

What’s different about it? I’m on mobile, can someone explain?

This means they realize that whole search is so useless that people have to rely on reddit for actually finding something useful.