

Mullvad is a great VPN though, if Mozilla branding gets more people to use it instead of any of the scummy ones that are everywhere these days, it’s a good thing for privacy, the open web, etc. - the causes Mozilla is supposed to represent. It’s way better aligned with their goals than a lot of the other non-browser stuff they’ve been doing. I’d rather see them profit from that than from nonsense like ‘sponsored stories’ on the homepage.
Drop shipping is a great analogy though - branding and marketing is the only thing Mozilla is bringing to the table as far as I’m aware.
Mozilla’s Persona protocol/service could have been this, but it failed to get traction and they abandoned it. Maybe it was an idea that was just too early. Decentralized auth is a really hard problem.