How about: they’re a major factor in the rise of post truth and in ruining the Internet. And in hacking democracy itself

Their control is endangering the human race. They’ve crushed countless innovations to keep a stranglehold on technology. They proactively helped fascists get into power

They don’t deserve to make ever increasing money off us. They’re not content creators - they’re bad stewards of a public forum they bought and expanded through monopolistic practices.

I’d say it’s not only moral to deny them ad revenue, I think watching their ads is a danger to society