Once we isolate key people, we look for people we know are in their upstream – people that they read posts from, but who themselves are less influential. (This uses the same social media graph built before.) We then either start flame wars with bots to derail the conversations that are influencing influential people (think nonsense reddit posts about conspiracies that sound like Markov chains of nonsense other people have said), or else send off specific tasks for sockpuppets (changing this wording of an idea here; cause an ideological split there; etc).

The goal is to keep opinions we don’t want fragmented and from coalescing in to a single voice for long enough that the memes we do want can, at which points they’ve gotten a head start on going viral and tend to capture a larger-than-otherwise share of media attention.

(All of the stuff above is basically the “standard” for online PR (usually farmed out to an LLC with a generic name working for the marketing firm contracted by the big firm; deniability is a word frequently said), once you’re above a certain size.)

https://archive.is/PoUMo

  • John@lemmy.ml
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    3 days ago

    50501 is a liberal movement whose only goal is pre-trump status quo.

    Lenin talks about the need for a working class Vanguard, otherwise these spontaneous protests/movements will always get co-opted by liberals and mainstream, and eventually fizzle away. We saw it happen with BLM, occupy, women’s march, etc

    I don’t have any long term hope for 50501, but we’re using the momentum to recruit for DSA and workers movements.