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Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles.

After a Reddit user posted a photo of the new height setting in the Tinder app, a company spokesperson confirmed to TechCrunch that the discovery setting has been launched as a global test.

Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users, we’re told. In addition, the setting will indicate a preference, rather than functioning as a “hard filter,” the company says. That means it won’t actually block or exclude profiles but instead inform recommendations.

“We’re always listening to what matters most to our Tinder users — and testing the paid height preference is a great example of how we’re building with urgency, clarity, and focus,” said Phil Price Fry, VP Comms at Tinder, in an emailed statement. “This is part of a broader effort to help people connect more intentionally on Tinder. Our new product principles guide every decision, and this one speaks directly to a few: prioritizing user outcomes, moving fast, and learning quickly. Not every test becomes a permanent feature, but every test helps us learn how we can deliver smarter, more relevant experiences and push the category forward.”

    • SpectralPineapple@beehaw.org
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      10 hours ago

      Yeah… I used to date plus size women exclusively. Now I am married to one. I had to go throught lots of skinny women to find what I wanted.

    • Ulrich@feddit.org
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      2 days ago

      I don’t think there’s anything wrong with either but I agree, having a height without a weight preference seems a bit hypocritical.

      • FiveMacs@lemmy.ca
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        2 days ago

        Especially since weight can play key roles in your activity levels, and health whereas height does nothing