This week, the company reportedly attempted to delay, derail, and manipulate reviews of its $299 GeForce RTX 5060 graphics card, which would normally be its bestselling GPU of the generation. Nvidia has repeatedly and publicly said the budget 60-series cards are its most popular, and this year it reportedly tried to ensure it by withholding access and pressuring reviewers to paint them in the best light possible.

Here are the tactics that Nvidia reportedly just used to throw us off the 5060’s true scent, as individually described by GamersNexus, VideoCardz, Hardware Unboxed, GameStar.de, Digital Foundry, and more:

• Nvidia decided to launch its RTX 5060 on May 19th, when most reviewers would be at Computex in Taipei, Taiwan, rather than at their test beds at home.
• Even if reviewers already had a GPU in hand before then, Nvidia cut off most reviewers’ ability to test the RTX 5060 before May 19th by refusing to provide drivers until the card went on sale. (Gaming GPUs don’t really work without them.)
• And yet Nvidia allowed specific, cherry-picked reviewers to have early drivers anyhow if they agreed to a borderline unethical deal: they could only test five specific games, at 1080p resolution, with fixed graphics settings, against two weaker GPUs (the 3060 and 2060 Super) where the new card would be sure to win.
• In some cases, Nvidia threatened to withhold future access unless reviewers published apples-to-oranges benchmark charts showing how the RTX 5060’s “fake frames” MFG tech can produce more frames than earlier GPUs without it.