Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

  • Vincent@feddit.nlOP
    123·
    10 months ago

    Mozilla by itself doesn’t have the influence to change it, but with Mozilla’s help (i.e. this experiment), others do. Specifically, legislators can have more freedom to implement strict privacy-protecting measures if they have proof that an alternative is available that doesn’t cost lots of voters their jobs.

      • Vincent@feddit.nlOP
        2·
        10 months ago

        No, of course not :) I am proposing that governments curb privacy-invasive tracking, i.e. that the only way advertisers will have left to measure the impact of their ads, is non-invasive methods like PPA.

          • Vincent@feddit.nlOP
            1·
            10 months ago

            Because the proposal itself appears to be good? I am not tribal enough to reject world peace if Facebook proposes it.

            I also don’t see how the proposal would lead to a Facebook monopoly.