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SELECTstarFROMreddit@sh.itjust.works to Technology@lemmy.worldEnglish · 2 years ago

Meta being fined $100k a day for personalized ads in Norway

techcrunch.com

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Meta being fined $100k a day for personalized ads in Norway

techcrunch.com

SELECTstarFROMreddit@sh.itjust.works to Technology@lemmy.worldEnglish · 2 years ago
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Meta's behavioral ads banned in Norway on Facebook and Instagram
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Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway -- unless it obtains users' consent to the processing.
  • matlag@sh.itjust.works
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    2 years ago

    Based on https://www.investopedia.com/ask/answers/120114/how-does-facebook-fb-make-money.asp 39$/user/year for Facebook & Messenger alone. In a country of 5-6M people, let’s say 5.5M, with 70% of the population being users ( from: https://www.statista.com/statistics/584917/facebook-users-in-norway-by-age-group/ ), that gives ~3.85M users * 39$ = 150.15M$/year, 12.5M$/month, or 417k$/day. Norway is a rich country, so one should assume a Norway user’s revenue is higher than the 39$ average.

    So, 100k$/day is certainly a decent figure for Norway’s operations, meaning a local Facebook senior manager must be in panic right now. But Would that local senior manager have any power to change anything given Norway is such a small market but yielding would set a precedent for all other EU members? That’s what is at stake!

    • Morphit @feddit.uk
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      2 years ago

      Is there a /c/theydidthemath anywhere? Good work.

    • nyctre@lemmy.fmhy.ml
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      2 years ago

      Damn, thanks for the reply. That was definitely not what I was expecting. But now that I read it… it makes total sense

    • nyctre@lemmy.fmhy.ml
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      2 years ago

      Damn, thanks for the reply. That was definitely not what I was expecting. But now that I read it… it makes total sense

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